Lord Sugar, in the BBC programme, ‘The Apprentice‘ said to one of the candidates “Look after your own character and your reputation will look after it’s self.” Someone out there will tell me that Lord Sugar was not the first to say this, I’m sure. When I heard this, something resonated within me.
A good business will always seek to ensure its reputation is not damaged. There a numerous PR Agencies and Professionals out there who are getting paid well for building and supporting reputations. However, the above quote suggests that reputation is a by-product of character. Therefore, it could be said if you have a good character you have a good reputation; bad character – bad reputation.
A definition of character: the inherent complex of attributes that determines a persons moral and ethical actions and reactions. Character needs to be worked at. We can become good in character by working on areas such as:
Quite a list. If, like me, you feel a little demoralised, don’t. Take it one step at a time. Find good development books that will help you take small steps in these areas. Read this and similar blogs. And finally, enjoy the process. This is a journey. We may never reach perfection but that should never stop us from travelling the road. We gain all round.
Do you think that there are any other character traits that I have omitted? If so, let me know. Thanks.